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Our Watch - The Line
Our Watch - The Line
Our Watch - The Line

The Line - Our Watch

Know where to draw the line

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TVC | Outdoor | Social | Digital

 

 

Research shows 25% of males aged 12-24 hold disturbing attitudes that put them at risk of perpetrating or justifying violence against women. Our Watch tasked us with changing our target’s behaviour with a powerful motivator: the loss of their peer’s respect. Our campaign demonstrated the lasting impact their actions can have on a potential perpetrator’s reputation, via an emotive film that has since garnered 4.2 million views.

Date:

May 13, 2016

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