You only have to look at Instagram to see that young adults are into plants more than ever. Nylex saw an opportunity to tap into this market and position themselves as their go-to watering brand at Bunnings.
Millennials feel a great sense of satisfaction and pride when they do something really well. Not only do they feel pride, they love to share their ‘adulting’ successes. Water like a Nylexpert plays into this, with a targeted, shareable digital campaign featuring a range of Nylex products to get our audience watering like a boss.
January 21, 2021