Kidney Health Australia
Every day, 65 Australians die due to a kidney-related disease. There are currently 1.7 million people in Australia affected, however, 1.5 million are not even aware they are living with it. This can be attributed to the fact that 90% of your kidney function can be lost before any visible symptoms present themselves. However, if caught early, progression to kidney failure can be slowed, stopped and in some cases even reversed.
Focused on Shane’s story, we developed a highly emotive piece to educate, motivate and ultimately lead our audience to take the kidney risk test for early detection. The film was shot to represent a day in his life, with Shane’s overlayed narration of the difficulties this disease causes for both himself and his family. Adding to the oppressive feeling of being trapped by the need for dialysis, we developed an original composition using the ambient sounds created by the machine, providing an atmospheric representation of what it’s like to experience dialysis.
October 5, 2020